Technologies can raise our quality of life, but what does it affect us?
Technological Determinism: the features of the technology that determined its use,and the role of a progressive society was to adapt to (and benefit from) technological change.(eg.PPS)
Social Determinism: society is responsible for the development and deployment of particular technologies.
Technology and Cultures's relationship:
1. Technology changes how human communicate.
2. All changes in communications pattern have complex social and cultural implication.
3. Cultures create new communication technologies,which become integrated as technocultures, which themselves fuel further technological innovation.
What is media?
‘Media’– the materials used for communication .
Time-Binding media include clay or stone tablets, intended to carry stories and messages that last for many generations, but tend to reach limited audiences.
& Space-Binding (Biased) media include modern media such as radio, television, and mass circulation newspapers which convey information that is meant to reach as many as possible over long distances, but will not last long in time.
Most people use Goole as searching engine, that may caused ‘Knowledge Monopolies”.
"Those who control knowledge through the media of a given society also control reality, in that they are in a position to define what knowledge is legitimate."
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