Digital literacy is "The capability to use digital technology and knowing when and how to use it."
Digital literacy develops Digital Divide. It means “The fundamental digital divide is not measured by the number of connections to the Internet, but by the consequences of both connection and lack of connection”
The issues of Digital literacy and Digital Divide.
- Copyright
- Online surveillance
- Unauthorized / authorized access of personal data
So you need to know is not 100% safe on the internet world !
Why they need your personal information? Marketers need to study the consumer’s environment or context and how their influence the purchasing process.
1/ Piggyback Marketing
Piggyback marketing involves using the popularity of another brand or trend in order to give your own marketing efforts a boost. Piggybacking happens all the time in modern marketing,the definition of piggybacking,would be jumping on the bandwagon of other businesses successes.
Piggyback marketing affect SEO!!
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
2/Gobal Economy
The economy of the humans of the world, considered as the international exchange of goods and services.
--> e-marketing
(Need to learn which devices fit for customers and prefer to use for various purposes, from communication through purchase and post purchase service.)
3/ Online Shopping
Goal oriented (going to a specificWeb site with a purpose in mind, or searching for the lowest price for a particular product, no need to deal with salespeople or crowds in the online environment, and appreciate the online product selection,convenience,and information availability
The relation between Identity and the Social Web.
People spending increasing amount of their time online and online time become an important part of their real life.
Web 2.0 collaborative contexts such as Blog,Wikis, reputation systems, Online Social Networking (OSN) .
Issues with online identities in the social web: people defining other’s identity,blurring between the private sphere and the public sphere.
Last, your information becomes big data!!
It is extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.
Comments